2>3
WEB3 SECURITY CONCEPT
Zero-to-One Product Design, Branding & AI-First Workflow
Vessl
2026
Role
Art Director, Designer
FROM THE ABSOLUTE ZERO
WHY
Most designers build a brand around a product, a name, a tagline, all already given. I wanted none of that starting point. A blank canvas, product included: something built from zero, tangible, technical, rooted equally in my advertising and Web3 background. It also became proof of something I care about: that generative AI is a tool I direct, not one that directs me.
THE CHALLENGE
Self-custody in crypto has a physical problem most solutions ignore. Cards and devices are easy to lose, awkward to carry, and an obvious target the moment anyone recognizes what they are.
Digital wearables research
THE IDEA
Decision: I chose a ring. Something already worn, already trusted, already invisible as a target. Not a new object competing for attention, but a familiar one carrying a new function.
THE CRAFT
Most designers stop at the brand. I wanted to go further and engineer the object itself.
Decision: Before a single visual existed, I had to prove Vnode could physically work: a chip and its components fitting inside a ring, communicating with a phone through touch alone, a status light flashing without a battery. Only once that held did design begin: material, finish, sizing, refined through sketches and rounds of 3D renders until the ring felt fully resolved.
Around it, a full brand system for VESSL: identity, typography, colour, icon language, and voice, built with the same rigor as the object itself.
Proof of feasibility.
Environment experiments
Environment concept test
The World
Key visuals
App design.
Landing page
Social media
Carousel banner
Static banners
Video banners and UGC
Event & Activation
Booth design
Merchandising design
